LinkedIn is a great place to create because there’s more audience than authors. With a creator deficit, your content has a better chance of being seen and possibly going viral!
Follow these simple steps to get started.
- Use listicles. A listicle is an article written in list format, where each point is a bullet. This user-friendly writing style is popular because it’s easy to scan, gets right to the point, and is usually action-oriented or includes useful takeaways.
- Use emojis. In her recent article, Pooja Dubey notes that a survey conducted on digital users shows that 78% feel that emojis make the message more likable, and 51% were more willing to engage with a brand with an emoji in its message.
- Use one-sentence paragraphs. Start each post with one sentence and space down to start a new thought. By doing this, you will exceed the 140-character count and activate the “…see more” feature. Make sure this sentence is intriguing but not clickbait, use emojis, speak to your audience, and get them engaging with your post.
- Use the 4-1-1 Rule. This unofficial social media rule suggests that for every six posts you create, four should be original content that serves to educate or entertain your audience. These posts should add value to your customers. Another post should be a soft sell, like the promotion of an event or news, and the final post should/can be a hard sell with a call-to-action. Also, don’t reshare someone else’s post/content without writing something that justifies why you are sharing it on your page. Otherwise, your page looks spammy.
- Vary your content. Not only is it important to vary the subject matter that you post about, but it’s also equally important to vary type of content you post. For example, maybe you post a listicle with emojis, next an infographic with a quote, then perhaps you post a photo collage of an event you’ve done. Finally, maybe you post an interesting YouTube video with your thoughts on XYZ or host a live session with the CEO.
- Post consistently, but don’t overdo it. Based on his research, Joe Fields found that the posting schedule is 2-3 times per week. While it is a social platform, LinkedIn algorithms behave and reward content differently than Instagram, so don’t constantly post on your feed.
- Get social. Don’t forget to use #hashtags (around 4 per post) and @mentions to join global conversations. Also, join the conversation- don’t just post something without replying to those who have taken the time to comment or share your post. Additionally, comment on other people’s posts, not just yours. That way, other people’s audiences can find you.
Standardize the profile pictures across all social media platforms. That way, your audience knows they’ve reached the correct account/page no matter what social channel they find you on. This is especially helpful if you don’t have the coveted blue check mark.